If you have questions about our Cookie Policy, cookie usage, or your rights, please contact:
Email: support@rootmerch.com
Cookie Policy
Effective Date: April 05, 2025
Introduction
At Root Merch (“we”, “us”, or “our”), we use cookies and similar tracking technologies on our website www.rootmerch.com to deliver a personalized shopping experience, analyze website traffic, and support our marketing efforts. This Cookie Policy explains what cookies are, how we use them, and how you can manage your preferences.
1. What Are Cookies?
Cookies are small text files that websites place on your device to store data about your visit. They help websites remember information about your activity or preferences over time. Cookies may be set by the website you are visiting (‘first-party cookies’) or by third-party services integrated into the site (‘third-party cookies’).
Cookies can be:
– Session cookies: Temporary and deleted after you close your browser.
– Persistent cookies: Stored on your device until they expire or you delete them manually.
2. Why We Use Cookies
We use cookies for several purposes:
– Ensure the site functions properly and securely.
– Enable core shopping features like adding to cart or saving favorites.
– Understand how users interact with our site to improve functionality.
– Provide customer service and support experiences.
– Deliver marketing and advertising tailored to your interests.
3. Types of Cookies We Use
a) Strictly Necessary Cookies:
These are essential for site operation. Without these cookies, services like secure login and order processing wouldn’t work.
b) Performance & Analytics Cookies:
These cookies collect anonymous data on how visitors use our website. We use this data to monitor site performance and improve user experience.
c) Functionality Cookies:
These remember your preferences (like language or location) and enhance your experience on our website.
d) Targeting & Advertising Cookies:
These track your browsing habits to deliver more relevant ads across platforms and to measure ad performance.
Examples include cookies from Google Ads, Facebook Pixel, and Instagram Ads.
4. Third-Party Cookies
Our site integrates with third-party services that may use their own cookies. These include analytics providers, payment processors, social media platforms, and advertising partners. We do not control these cookies and recommend reviewing their respective policies.
5. Managing Your Cookie Preferences
Upon visiting our site, you will be prompted with a cookie banner. You may:
– Accept all cookies
– Reject non-essential cookies
– Customize your preferences
You can also manage cookie settings in your browser. Most browsers allow you to:
– Block or delete cookies
– Send ‘Do Not Track’ signals
– Receive notifications before a cookie is stored
Links for managing cookies in common browsers:
– Chrome: support.google.com/chrome/answer/95647
– Firefox: support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
– Safari: support.apple.com/en-us/HT201265
– Edge: support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
6. Do Not Track Signals
Some browsers allow you to send a ‘Do Not Track’ (DNT) signal. While we respect DNT signals where legally required, our site may not respond to them in all jurisdictions due to technical limitations and the lack of a uniform standard.
7. Your Rights Under Data Protection Laws
Under the GDPR, CCPA, and other data protection laws, you may have the right to:
– Access personal data collected via cookies
– Request deletion of personal data
– Withdraw consent for non-essential cookies
– Opt-out of targeted advertising
To exercise your rights, please contact us at support@rootmerch.com . We may need to verify your identity before responding.
8. Data Retention and Security
Cookies used on our site are retained for as long as necessary to fulfill their purpose. We ensure that cookies are securely stored and only accessible to authorized parties. Expired or unused cookies are regularly removed or anonymized.
9. Changes to This Cookie Policy
We may update this Cookie Policy to reflect legal requirements or operational changes. Material changes will be communicated through our website or directly to you if required. We encourage you to review this page periodically.